About Us

Our story

Founded on April 23, 2021, by visionary entrepreneur Dr. JR Meena, OKFLIP India Pvt. Ltd. has rapidly emerged as a pioneering force in the wellness and e-commerce sectors. Our journey began with a modest portfolio of 14 products, driven by a passion for promoting health and creating entrepreneurial opportunities. Today, we proudly offer a diverse range of 60 high-quality wellness solutions, each designed to enhance the lives of our customers and partners.as our tag line “Life,Nothing Else
Our commitment to innovation and excellence drives us to continually expand and improve our product offerings.....
With a strong focus on wellness and holistic health, we aim to provide solutions that empower individuals to lead healthier, more fulfilling lives.As we grow, we remain dedicated to fostering a community of wellness advocates who believe in the power of well-being to transform lives.At OKFLIP, we are not just a company; we are a movement, dedicated to making wellness accessible to all.

Our mission and values

At OKFLIP, we are committed to revolutionizing the wellness industry through innovative Ayurveda-inspired products and cutting-edge alkaline water technology. Our mission extends beyond merely selling products; we aim to empower individuals to take control of their well-being while fostering a community of successful entrepreneurs.” Be Indian-Buy Indian-Grow Indian

Our core values of innovation, integrity, and empowerment guide every aspect of our business. We believe in the power of natural wellness solutions and the potential of individuals to achieve greatness through hard work and dedication.

Recognitions and Achievements

To build one of India’s largest retail franchise that is admired for:

Since our inception, OKFLIP has garnered numerous accolades that reflect our commitment to excellence and innovation:
  • India Icon Award 2021 for Best Ayurveda Wellness Products and E-commerce Portal
  • National MSME Award 2022 for Best MSME Startup
  • National Startup Award 2023 in the Women-led Startup category
  • Rastra Gaurav Samman 2024 as the No.1 Direct Selling Startup in Wellness and Alkaline Water
  • NDTV Business Icon Award 2024 for Outstanding Achievement in E-commerce and Wellness Products
  • These awards not only validate our business model but also inspire us to continue pushing the boundaries of what's possible in the wellness industry.

Innovative Business Model

  • Sales Matching & Level Incentives: Ensuring balanced growth and earnings for directsellers at every level.
  • Weekly Payouts: Providing instant gratification to keep our partners motivated and consistent in their efforts.
  • Repurchase Business Plan via SBV (Sales Business Volume): Every repurchase contributes to long-term growth and recurring income.
  • Monthly Repurchase Income: Directsellers earn from the total repurchases made by their team members.

This model has proven to be a win-win for both OKFLIP and our partners, fostering sustainable growth and creating a community of successful entrepreneurs.

Vision 2025: Ambitious Goals for a Brighter Future

As we look ahead, OKFLIP has set ambitious goals to further expand our reach and impact:
  • Expand our product range to 100 offerings, catering to a wider array of wellness needs
  • Establish 100 district depots across India, strengthening our distribution network.
  • Create opportunities for 2000 new Startupindia franchises, spreading entrepreneurship across the nation.
  • Empower 100 leaders to achieve Diamondship status, recognizing and rewarding excellence.
  • Open a new, fully automated manufacturing plant in Kanakpura RIICO industrial area, Jaipur, enhancing our production capabilities.
  • Treat 10,000 patients through our OKFLIP Ayurveda initiative, promoting traditional wellness practices.
  • Install 10,000 Alkaline Water Machines to promote better health and hydration
  • Recognize and reward top performers with 100+ Thailand trips, incentivizing success
Commitment to Quality and Innovation

At the heart of OKFLIP's success is our unwavering commitment to quality and innovation. Our products are developed using a blend of traditional Ayurvedic wisdom and modern scientific research, ensuring that our customers receive the best of both worlds. From our Ayurvedic supplements to our state-of-the-art alkaline water machines, every OKFLIP product is designed to deliver tangible health benefits.

Mission Statement

Making every customer feel supreme while
being served...

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Aspiring that no Indian is deprived of banking...

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Bias for action, dynamism, detail orientation and
product-process innovation...

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Globally respected standards of integrity, governance and ethics...

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Being an equal opportunity employer
, providing a collaborative and rewarding platform to all its employees...

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AWARDS

Message from the MD

Alternate Text

Dr. J.R. Meena


Managing Director & CEO
Dear Team, Partners, and Valued Customers,
It is with great pride and gratitude that I share this message with you. At Okflip India Private Limited, our journey has been one of innovation, dedication, and a relentless pursuit of excellence. From our humble beginnings, we have grown into a company that stands as a trusted partner for our customers, a rewarding place for our employees, and a responsible contributor to society.
Our vision has always been to redefine possibilities—whether it is through delivering cutting-edge solutions, embracing sustainable practices, or building meaningful relationships with all those we serve. This vision is fueled by our core values of integrity, customer focus, and adaptability, which form the foundation of everything we do.
As we navigate a rapidly evolving business landscape, we remain committed to leveraging technology, fostering innovation, and staying ahead of market trends to deliver exceptional value. Our team’s passion and resilience empower us to turn challenges into opportunities, ensuring that Okflip continues to make a positive impact in every sphere we touch.
I would like to extend my heartfelt thanks to our employees, partners, and customers for your unwavering trust and support. Together, we are building not just a business but a legacy of excellence.
Let us look to the future with confidence, striving to exceed expectations and achieve new milestones.

Welcome To Okflip – Where Your Wellness And Success
Are Our Top Priorities!

Our Brand Identity

Some walk the path, few carve their journeys.
Some follow rules, few challenge the status quo.
At ok fillip , we take pride in asking questions. We have always
made efforts to push boundaries by questioning the way things are done.
In an industry governed by formulas, we ask ‘Aisa Kyun?’ ok fillip
takes joy in doing small things ‘differently,’ while following all
norms, that make a positive difference to our customers’ experiences.
It is this ideology that seamlessly translates into our
tagline ‘Badlaav Humse Hai’. After all, when you take the road less travelled, it makes all the difference!