CODE OF CONDUCT
Preamble

The Model Code of Conduct for Product Selling Agents (OKFLIP Distributors) is a guiding beacon issued by OKFLIP INDIA Private Limited (referred to as "OKFLIP INDIA"), one of the most dynamic and leading product-selling entities in India. This code is designed for implementation by all Product Selling Agents (DS/OKFLIP Distributor/OKFLIP Franchise/OKFLIP Direct Seller), empowering them to operate with integrity, professionalism, and excellence as official representatives of OKFLIP INDIA Private Limited.

CORE PRINCIPLES

Our Code of Conduct is your compass for navigating ethical challenges and decision-making in your day-to-day operations. While it provides clear guidance on our expectations, it cannot cover every possible situation. That's where your own judgment comes into play. Always choose the ethical path, as it is the best path. At OKFLIP INDIA, we believe in the power of a positive work environment that nurtures respect, collaboration, and safety. We are committed to providing a workplace free from discrimination, harassment, and coercion. Respect for others, inclusiveness, and a shared commitment to ethical values are at the core of everything we do. Regardless of rank or department, we expect every individual to uphold our equal opportunity policy in all aspects of work—from recruitment and performance evaluation to day-to-day interactions.

SOCIAL MEDIA RESPONSIBILITY

In today’s fast-paced, interconnected world, social media is a powerful tool that can amplify voices and reach stakeholders instantly, 24/7. As a part of OKFLIP INDIA, we understand the incredible potential of social media to engage, influence, and drive change. This is why we encourage responsible and ethical use of social media platforms. Social media is a powerful tool for real-time engagement with governments, businesses, and citizens, and it plays a pivotal role in making policymaking more inclusive and citizen-centric.

Commitment to Legal Compliance and Ethical Practices

OKFLIP INDIA is committed to adhering to all applicable laws and regulations at every level—local, national, and regional. Our commitment to compliance extends beyond mere legal obligations and reflects our deep respect for ethical business practices and corporate responsibility. All OKFLIP Distributors and those acting on our behalf are expected to uphold the legality and integrity of OKFLIP INDIA, ensuring that our business operations are conducted within the boundaries of the law. Distributors must strictly adhere to all environmental, safety, and fair dealing regulations. Any violation of law can inflict severe consequences on OKFLIP INDIA, including financial penalties, the loss of government contracting privileges, imprisonment for criminal acts, and irreparable damage to our reputation and business relationships. We expect all those associated with OKFLIP INDIA to act responsibly when dealing with finances, products, partnerships, and our public image. Ethical behavior is the cornerstone of the trust placed in us by our stakeholders, and our continued success is built upon this unwavering commitment.

Representation of OKFLIP INDIA

As an OKFLIP Distributor, your actions are a reflection of our brand. You carry the responsibility of maintaining the integrity of OKFLIP INDIA in everything you do.

• Legal and Ethical Conduct: Every product sale must be conducted in a legal, decent, honest, and truthful manner.
• Social Responsibility: Every selling activity must reflect a high sense of social and professional responsibility.
• Consumer Confidence: Your actions should never undermine the trust and confidence consumers have in OKFLIP INDIA and its products.
• Fair Competition: All product selling activities must adhere to the principles of fair competition and best practices as recognized in the business community.

Conduct Towards Consumers Impartiality and Fair Treatment

OKFLIP Distributors are entrusted with the responsibility to deal fairly and transparently with consumers, ensuring a positive and equitable experience for all parties involved.

• Fairness and Integrity: All selling activities must be fair and respectful, aimed at avoiding reasonable complaints.
• Honest Practices: Misleading, deceptive, or unfair sales practices are strictly prohibited.
• Avoiding Harassment: High-pressure tactics that could be construed as harassment are not allowed.
• Transparency:Sales should never be represented as market research or an attempt to gather consumer data under false pretenses.
• Respect for Consumers: Distributors should never exploit a consumer's vulnerability, whether due to age, illness, lack of understanding, or language barriers.

Privacy, Confidentiality, and Data Protection

We are deeply committed to safeguarding the privacy and confidentiality of our consumers. Every contact with a consumer must be conducted in a manner that respects their rights and dignity.

• Reasonable Contact: All interactions should take place at appropriate hours and in a manner that avoids intrusiveness.
• Respect Consumer Wishes:If a consumer has expressed a preference to not be approached (e.g., by displaying a “no selling” sign), this request must be fully respected.
• Discontinuing Sales: Distributors must immediately cease any sales demonstration or presentation upon request from the consumer.
• Confidentiality of Data:Any collection and processing of consumer data must be handled with the highest degree of confidentiality and in strict accordance with privacy laws.

Precision, Clarity, and Transparency in Sales

• Clear Offers: All terms of the offer should be crystal clear so the consumer fully understands the nature of the product or service being offered, as well as the commitment involved in placing an order.
• Accurate Representation: Presentations and other marketing materials must not mislead the consumer by overstating, misrepresenting, or implying any features of the product or service.
• Veracity: All product descriptions, claims, illustrations, or any other elements used in the selling process must be honest, factual, and verifiable. Misleading or false information will not be tolerated

Explanation and Demonstration

• Complete Information:Every explanation and demonstration must be accurate, transparent, and complete, especially regarding the price, credit conditions, terms of payment, cooling-off periods, return rights, guarantees, after-sales services, and delivery terms. All communication must align with OKFLIP INDIA’s policies.
• Consumer Understanding:Distributors should ensure the consumer clearly understands the product, offer, and all associated terms.
• Personalized Demonstration: Demonstrations should be tailored to meet the needs of the individual consumer, ensuring relevance and clarity.
• Questions and Transparency:Distributors must be ready to provide accurate, clear, and understandable answers to all consumer inquiries regarding the product, terms of sale, and related information.
• Reading the Contract: Consumers should always be given the opportunity to read the contract fully, without any pressure or harassment, ensuring informed decision-making.

Order Form and Documentation

• Written Order Forms: A written order form must be provided to the consumer at the time of sale. It should include the full name, permanent address, telephone number, and all material terms of the sale, along with identifying the OKFLIP INDIA distributor.
• Legibility:All terms and conditions must be clearly legible to ensure transparency.

Fair Competition, Comparisons, and Testimonials

• Fair Comparisons: Distributors must avoid misleading comparisons that could confuse consumers or unfairly favor a competitor. Points of comparison should be based on verified facts that can be substantiated.
• No Denigration: Distributors must not denigrate or undermine any competitor, individual, or product. Disparaging others in the market is unethical and unacceptable.
• Testimonials:Any testimonials or endorsements used must be genuine, verifiable, and relevant to the product or service being offered. Obsolete or misleading testimonials are strictly prohibited.

Guarantees and Safety

• Clear Guarantees: Distributors must never imply that a guarantee offers additional rights beyond what is provided by law. Terms of any guarantee should be clearly outlined and include the name and address of the guarantor.
• Product Safety and Packaging: Products, including samples, should be properly packaged for safe delivery. All products must meet the required safety standards.

Order Fulfillment, Substitutions, and Cancellations

• Timely Fulfillment: Orders should be fulfilled within 30 days unless otherwise stipulated. Consumers should be informed of any delays immediately.
• Order Cancellation: If an order cannot be fulfilled as agreed, the distributor must offer the consumer the option to cancel the order and receive a full refund.
• Substitutions:If a product becomes unavailable, a substitute product may be provided, but only if the consumer is fully informed of the substitution. The replacement product should have comparable or superior characteristics and be offered at the same or a lower price. Consumers must be informed of their right to return the substitute product at the distributor's cost.

Cooling-Off Period and Return of Goods

• Cooling-Off Period: Every order form should include a cooling-off clause, allowing the consumer to withdraw from the order within a specified period and receive reimbursement for any payments made.
• Return Policy: OKFLIP INDIA offers unconditional rights of return as per the terms outlined in the Product Selling Agreement.

Complaints and Grievance Redressal

• Complaint Resolution: Every complaint—whether from the public, consumers, or distributors—must be handled efficiently and fairly via the Consumer Redressal Committee.
• Timely Acknowledgment: The receipt of complaints should be confirmed promptly, and decisions should be communicated to the complainant within a reasonable time frame.
• Grievance Process: The complaint resolution process should be transparent, fair, and efficient, with the helpline number, email ID, and complaint box clearly visible on the OKFLIP INDIA website.

Code of Conduct for Consumer Protection

• Respect for Competitors: OKFLIP Distributors should never denigrate another business or product. Any attempt to undermine the reputation of a competitor is a violation of this code.
• Fair Use of Goodwill: Distributors must not take unfair advantage of the goodwill attached to the brand name or trademarks of another company or product.

Self-Regulation is Key

• Upholding Integrity: Distributors using social media platforms (Twitter, Facebook, Instagram, WhatsApp, etc.) must adhere to the principle of Self-Regulation and engage in ethical, transparent marketing practices.
• Truthful Advertising: All advertising materials, including online content, must maintain truthfulness and serve the public good. Misleading or deceptive ads are strictly prohibited.
• Clear Disclosure: Every condition of the offer must be disclosed upfront and clearly. Asterisks (*) or fine print should not mislead consumers into overlooking key information.
• Respect Consumer Privacy: If using cookies or tracking user behavior on websites, full disclosure must be made to consumers before they begin browsing.
• Obstructing Ads:Ads should never obstruct the user’s view of the site or be disguised as editorial content.
• Legal Compliance: Distributors must comply with all federal, state, and local advertising laws when promoting products online.
• Prohibited Conduct: Any defamatory, pornographic, libelous, or harassing content posted online by a distributor is strictly prohibited.
• Respecting Confidentiality: Distributors must be aware of the impact their online presence can have on both their personal image and OKFLIP INDIA’s reputation. They should refrain from sharing confidential or non-public information.
• Content Review: Distributors must be aware that OKFLIP INDIA may monitor social media content and that anything posted could be public for an extended period. Use best judgment when posting.

Key Areas of Focus:

1. Marketing and Advertising:

• Distributors must not engage in misleading, unethical, or deceptive advertising and should clearly distinguish corporate communications from ads.
• Explicit approval is required for creating content (e.g., YouTube channels, blogs) in the name of OKFLIP INDIA.
• The use of cookies, ads, and tracking technologies on websites must be disclosed.
• Distributors must not buy followers or engage in fake engagement tactics on social media.

2. Telemarketing and Customer Communication:

• Distributors are allowed to contact prospects who have shown interest or have given explicit consent.
• Calls should respect the prospect's privacy and only occur during appropriate hours.
• Follow-up calls should respect "Do Not Disturb" lists and avoid harassment.

4. Ethical Guidelines for Personal Interactions:

• Distributors should respect personal space and privacy during visits, making sure that communication remains professional and business-related.
• Dress code expectations are set to maintain professionalism.
• Any promotional materials used must align with the company's standards and should not mislead consumers.

5. Dispute Resolution and Consumer Protection:

• Complaints and grievances should be resolved fairly, with a clear procedure outlined for addressing concerns from customers and distributors.
• OKFLIP INDIA’s consumer protection policies should be followed rigorously.

6. Product Selling and Order Fulfillment:

• Orders should be fulfilled within 30 days, and substitutions must be communicated clearly to customers.
• Cooling-off periods and the right to return goods should be respected according to company policies.

Disciplinary Measures:

• Distributors found in violation of these guidelines may face blacklisting or termination of their business relationship with OKFLIP INDIA.
• All actions taken must align with the company’s terms and conditions, Product Selling Agreement, and other official documents.

Key Responsibilities of Distributors:

• Obtain necessary permissions for marketing actions.
• Abide by the company's rules, especially regarding online marketing and media usage.
• Ensure all customer interactions, whether online or offline, are ethical and professional.